The creation of the
"It's All You!"® Bra came about through the research
and studies made by Victoria Morton into the reasons for tissue
displacement in women who wore a bra regularly. Soft tissue in and
around the breast areas through the years is squeezed and forced
out of it's natural placement, creating unsightly and abnormal bulges.
pressure, applied by bras that are not designed to support the shape
and weight of the breast correctly, cause this displacement, along
with lesions, impaired circulation, bad posture and restriction
of blood and body fluid flow from the lymph glands.
is a huge difference between a custom-fit bra and one bought off
the rack in a department store. In the first place there's a lot
more to a breast than cup size.
The store-bought syndrome is obvious when you consider their bras
are mass-produced for profit, not orthopedic support. Studies made
in the last 10 years reveal the risks that are associated with wearing
with the publishing of "Dressed to Kill",* a book by Dr.
Sydney Ross, into the relation between bras and breast-cancer, many
researchers have joined with studies of their own. Others, such
as Dr. Mark Weiss and Gregory Haig, a leading Homeopath, warn us
about the need to allow the lymphatic system to flush toxins freely,